Dr Sophie Shotter joins the Melanoma Fund ambassador programme

The Melanoma Fund is the only charity in the UK that focuses on raising awareness of sun protection in sport and outdoor recreation, backed by hundreds of national governing bodies and outdoor organisations.

To underpin this support, the charity has launched a new ‘active’ ambassador programme and welcomes onboard its newest recruit; award-winning skin aesthetic expert, Dr. Sophie Shotter.

With over a decade of medical experience, Dr. Shotter is regularly featured in the media as an expert voice in all things skin health. As a specialist in sun damage, she is well-placed to support the Melanoma Fund on its mission to increase awareness around the cause and effects of sun exposure as well as the psychology of sun protection, to help create better habits.

From sportspeople to skin care experts, industry leaders to parents, ambassadors – known as Sunguards – share a passion for the cause, to help spread the message to a wider and more diverse audience, and deeper into sport.

In addition to acting as an ambassador, Dr. Shotter will also take on the role of a consultant, utilising her wealth of expertise to help push the charity forward, providing new and relevant content to help make sun protection ‘famous in sport’.

Michelle Baker, CEO of the Melanoma Fund, said: “The charity is going through an exciting period of transformation whilst we strengthen our focus on sport and outdoor recreation. As part of this push, our ambassadors will play a pivotal role, and having someone as respected as Sophie on board is a real badge of honour for us.”

Dr. Shotter added: “There is a lot of misinformation and misconceptions around sun protection that impact both skin cancer and sun damage, so it’s important to me that the risks and prevention measures are accurately communicated. Working with the Melanoma Fund provides a great opportunity to do this.”

Find out more

The Melanoma Fund works with sport and outdoor recreation to raise awareness of the importance of sun protection, helping tackle rising rates of skin cancer. If you want to get involved with what we do, fancy becoming a Sunguard ambassador, or have a media enquiry, please contact SQN agency at: melanoma.fund@sqn.agency